In this episode, we are with Cherie Williams, a Jamaican entrepreneur living in the United States, who has identified a billion-dollar market opportunity in the Caribbean car rental industry through her startup, Veekle.
Williams shares her inspiring journey from growing up in Kingston, Jamaica, to becoming a successful entrepreneur in the US while balancing being a mother of four.
She discusses the challenges and milestones of launching Veekle, a peer-to-peer car rental platform aimed at revolutionizing car rentals in the Caribbean and potentially other developing regions. Williams emphasizes the importance of resilience, continuous learning, and a supportive community in entrepreneurship.
The discussion also covers the significance of MVPs (Minimum Viable Products), the power of pitch competitions, and strategies for overcoming setbacks. Williams' story is a masterclass in entrepreneurship, emphasizing the importance of passion, perseverance, and adaptability in turning innovative ideas into successful businesses.
 
Highlights:
01:59 Guest Spotlight: From Jamaica to a Billion-Dollar Vision
03:48 Cherie Williams' Journey: Education, Entrepreneurship, and Empowerment
08:03  The Birth of Veekle: Revolutionizing Car Rentals in the Caribbean
12:25 Navigating Challenges and Seizing Opportunities Amidst the Pandemic
32:41  Pitching Veekle: Strategy, Storytelling, and Scaling Up
37:01  Future Plans and Expansion: Building a Caribbean-wide Network
39:19  Diving Deep into Financial Modeling and Target Markets
40:05  Tourism Trends and Business Viability
40:53  The Art of Pitching and Seeking Investment
44:54  Expanding Horizons: Beyond the Caribbean
47:03  Navigating the Challenges of a Startup
01:03:13  The Entrepreneurial Journey: Resilience and Learning
01:11:39  Closing Thoughts: Advice for Aspiring Entrepreneurs
 
Contact Cherie Williams:
LinkedIn: Cherie Williams, CPA, MBA
Instagram: @iamcheriewilliams
 
Find out more about Veekle:
LInkedIn: Veekle™
Facebook: facebook.com/justveekle
Instagram: @justveekle
Twitter: @justveekle